LabbroKids Brand Identity
Year & Location
2020, Porto Alegre, Brazil.
2020, Porto Alegre, Brazil.
Assignment
Brand Strategy, Visual Identity, Logo Design, and More.
Brand Strategy, Visual Identity, Logo Design, and More.
LabbroKids is a dental clinic dedicated to promoting oral health for the entire family. Their specialized services emphasize preventive care through a blend of digital and clinical check-ups, catering to pregnant women during the prenatal phase, infants, children, adolescents, and adults alike. Musen Design took on the exciting challenge of crafting LabbroKids' brand visual identity and logo design. The primary objective was to create a brand identity that exuded vibrancy and playfulness, reflecting LabbroKids' friendly and interactive approach to pediatric dental care.
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Drawing inspiration from the clinic's ethos of positivity and warmth, we conceptualized a simple yet evolving design concept that radiated cheerfulness and approachability.
At the heart of the visual identity is the logo, featuring a captivating smile that symbolizes the clinic's commitment to delivering exceptional dental services with a focus on creating positive experiences for their young patients.
To complement the logo, we devised a vibrant color system that injects energy and dynamism into the brand's visual language.
Additionally, playful shapes were integrated into the visual strategy, allowing for the creation of smiley characters that resonate with LabbroKids' youthful audience, fostering a sense of connection and excitement about dental care.
The culmination of our collaboration with LabbroKids resulted in a brand identity that communicates their dedication to providing high-quality, engaging dental services for families.
Through thoughtful design and strategic branding, LabbroKids now boasts a visual identity that stands out in the competitive healthcare landscape, inviting patients of all ages to smile brighter and live healthier lives.
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